Motivated by its customers’ needs, CUI focused on creating ease of access to power supply products and information that help drive an engineer's design. CUI's goal is to improve the way power products are purchased today and into the future. Originally starting out as a company that sold oscilloscopes and electromechanical components, CUI began designing and selling power supplies as a side project. The side project grew over the years into a portfolio of ac-dc power supplies and dc-dc converters. Today CUI is proud to offer an extensive line of power products to our global customer base that serve the consumer, IoT, industrial, and medical industries. It knows the important role power plays in a design and that each customers’ needs vary; whether it is providing accessible product data and resources, cost effective options, or the latest products that meet global regulations. Its passion is improving the experience of the design engineer. It knows that helping our customers is the core of what it do and is why it is determined on providing the best set of tools, information, and services to everyone in need of a power supply. CUI Inc, a Bel group company, whose stock trades on the NASDAQ Exchange under the symbols BELFA and BELFB.